Friday, July 07, 2006

Sony Casues White Riot

Sony have responded to the ill-advised PSP adverts (detailed here) currently shown on billboards in the Netherlands. The billboard posters are advertising the white PSP and show a white lady aggressively dominating a black lady. Speaking to, Sony have been quick to deny the racist claims that are currently circulating around the net.A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery, that has been used on large billboards throughout Holland." Apparently, the adverts have not appeared in the U.S and will not be making their way to British shores.