Tuesday, June 12, 2007

Burger King Begins Offering Spam In Hawaii

Burger King has launched a Spam war with McDonald's. Burger King last month began offering Spam for breakfast in Hawaii, going head-to-head with rival McDonald's, which has been featuring Spam in the islands for years. In Hawaii, Spam is a beloved comfort food, with cans of the gelatinous pork bricks found in virtually every cupboard.Burger King is offering the Spam Platter: two slices of Spam nestled between white rice and scrambled eggs. The fast-food giant also offers the Croissanwich or Biscuit Sandwich with Spam. Burger King's managing director in Hawaii says sales have been "very good and very promising."