Friday, September 22, 2006

Target Vows To Combat Prescription Prices

Twin Cities-based Target Corporation says it will match Wal-Mart's lower prices for generic prescription drugs in Florida's Tampa Bay area immediately. Target is the country's Number two discounter behind Wal-Mart, which plans to begin selling nearly 300 generic prescription drugs to employees and consumers for four dollars a prescription -- covering up to a month's supply.Wal-Mart's test effort begins tomorrow in the Tampa Bay area, with hopes to take the program national over time. Target hasn't said if it will continue to match Wal-Mart prices as Wal-Mart expands the program to other areas. But Target said in a news release that it's long-standing practice is to be price-competitive with Wal-Mart.